Brand & positioning
Before we post anything, we work out what you stand for, who you're for, and why someone should choose you over the alternative.
- Positioning and messaging
- Tone of voice
- Profile and bio optimisation
- Visual direction and guidelines
Services
What we can take off your plate.
Six things we do. Take one, take all of them, or start with a conversation about which you actually need — that's usually fewer than people expect.
01 — Social media management
Showing up properly, every week
Most brands don't have a talent problem, they have a consistency problem. Posting three times in one week and then nothing for a month teaches the algorithm — and your audience — to ignore you.
We take the whole cycle off your hands: what to post, when, and who replies to the comments. You approve a month at a time and then stop thinking about it.
- Monthly content calendar, planned and approved in advance
- Captions and copy written in your voice
- Scheduling and publishing across your channels
- Community management — replies, comments and DMs
- Hashtag, trend and format research
Channels we work across
- Instagram — feed, Reels and Stories
- TikTok
- YouTube Shorts
- Pinterest, where it suits the business
We'd rather do two channels properly than five badly. Part of the first conversation is working out which ones your customers are actually on.
What we typically produce each month
Short-form video
Reels and TikToks — the format that still reaches people who don't already follow you.
Static posts & carousels
Designed graphics and multi-slide posts for the things that need explaining.
Stories & behind-the-scenes
The lower-effort, higher-trust content that keeps existing followers warm.
02 — Content & creative
Content people stop for
The single biggest difference between accounts that grow and accounts that don't isn't posting frequency — it's whether the content is worth stopping for.
We handle the making of it: concepts, scripts, edits and design. If you're able to film raw footage yourself we'll direct you on exactly what to capture, which keeps costs down and the content authentic.
- Concepts and scripts for short-form video
- Editing, captions, sound and pacing
- Graphic design and branded templates
- Photography direction and shot lists
- A consistent visual identity across everything
03 — Paid social advertising
Put money behind what's already working
Paid ads don't fix a weak offer or dull creative — they just help more people ignore it faster. Which is why we usually get the organic side working first, then amplify the posts that already earned attention.
When we do run ads, you'll always know what's being spent, what it's producing, and whether it's worth continuing. Ad budget is paid by you directly to the platform — we never take a cut of your spend.
- Meta (Instagram & Facebook) and TikTok campaigns
- Audience research and targeting setup
- Ad creative built from proven organic content
- Testing across audiences, hooks and formats
- Clear reporting on what each pound or dollar returned
An honest note on ads
Paid social works best once you have something proven to amplify. If you come to us wanting ads on day one, we'll usually suggest spending the first month or two on content and positioning instead.
It's a slower start and a much better outcome — and it means you're not paying to send traffic to something that isn't ready for it.
04, 05 & 06
The work underneath the posting
Social media is the visible part. These three decide whether any of it converts into business.
Growth strategy
A clear plan for where your next customers come from — and, just as usefully, what you should stop spending time on.
- Audit of your current presence
- Competitor and category research
- Channel priorities and content pillars
- Monthly reporting in plain English
Website & conversion
Attention is only worth having if there's somewhere for it to go. We build the page that catches it.
- Landing pages and simple websites
- Link-in-bio pages that actually convert
- Enquiry and booking forms
- Basic analytics so you can see what's working
Packages
Three ways to start
Every business is different, so we price each one individually after a conversation. These are the shapes most engagements take.
Foundations
For brands starting from scratch, or rebuilding after letting things slide.
- Positioning and tone of voice
- Profile setup and optimisation
- Visual direction and templates
- First month of content, planned and made
- A content plan you can continue yourself
Most popular
Growth
For brands who want the whole thing handled, month after month.
- Everything in Foundations
- Ongoing content creation and posting
- Community management
- Monthly strategy call and reporting
- Continuous testing and adjustment
Amplify
For established brands ready to put budget behind what's working.
- Everything in Growth
- Paid social campaign management
- Ad creative production and testing
- Landing page or conversion work
- Deeper reporting on return
Not sure which fits? Tell us what you're trying to achieve and we'll recommend one — including the cheapest option that would work.
Questions
Things people ask before getting started
If yours isn't answered here, just ask — we'd rather have the conversation upfront.
How much does it cost?
It depends on how many channels you need, how much content you want, and whether paid advertising is involved. We quote per project after a free 20-minute call, so you get a real number rather than a range that turns out not to apply to you.
Is there a minimum commitment?
We usually suggest three months as a starting point, simply because social media rarely shows meaningful results faster than that. After that it's month to month — we'd rather earn the renewal.
Do I have to be in the content myself?
No, though it helps. Faces tend to outperform logos, especially for smaller brands. If you'd rather stay off camera we'll build a content approach that works without you in it.
Who owns the content and the accounts?
You do — always. We work inside your accounts, and everything we create is yours to keep whether we're working together or not.
How quickly will I see results?
Honestly, it varies too much for us to promise a number. Consistency and reach tend to improve within weeks; enquiries and sales usually take a few months and depend as much on your offer and pricing as on the marketing. Anyone who guarantees you a specific figure upfront is guessing.
Do you work with businesses outside your area?
Yes. Everything we do works remotely — calls, shared content calendars and approvals. Where filming is involved we'll either direct you on capturing footage yourself or arrange something local.
Not sure what you need?
That's the normal starting point. Tell us about the business and we'll tell you what we'd do first — including if that's nothing at all for now.