Consistency beats brilliance
One good post a week for a year will do more for you than a brilliant campaign that runs out of steam in month two. We build plans you can actually sustain.
Our approach
You'll always know what we're doing and why.
Marketing agencies have a reputation for vagueness. Here's exactly how an engagement with us runs, from the first email to the monthly report.
The process
Five stages, no mystery
The first two happen before you've committed to anything. By the time you're deciding whether to work with us, you'll already know how we think.
Stage one
The first call
Twenty minutes, free. You tell us what the business does and what you want more of. We ask a lot of questions and tell you honestly whether this is something we can help with.
Stage two
The audit
We look properly at what you have — profiles, content, website, competitors. You get our honest read on what's working, what isn't, and what we'd prioritise, along with a quote.
Stage three
The plan
Once you're in, we agree the goal, the channels, the content pillars and how often we post. Nothing goes live until you've seen and approved the direction.
Stage four
Making and posting
Content gets created, sent to you for approval in batches, then scheduled and published. We handle comments and messages as they come in.
Stage five
Review and adjust
Every month we look at what performed, what flopped, and what that tells us. The plan changes based on evidence rather than habit.
The rhythm
What a typical month looks like
So you know how much of your time this actually takes. For most clients it's around an hour a month, plus filming if that's part of the plan.
Week one
We share next month's content plan. You review it, comment on anything you'd change, and approve. Usually takes you fifteen minutes.
Week two
Content gets made. If we need footage from you, we send a specific shot list rather than a vague request for "some clips".
Week three
Finished content comes to you for final approval, then goes into the schedule. Nothing is published that you haven't seen.
Week four
Reporting and a strategy call. What worked, what didn't, what we're changing — and anything you want to push on.
Reporting
Numbers that mean something
Plenty of agencies report impressions and reach because those numbers always look good. They rarely tell you whether the marketing is working.
We report on the things that connect to your business: whether the right people are finding you, whether they're engaging, and whether any of it turns into enquiries. When a number goes the wrong way, we say so and explain what we're doing about it.
Reach & discovery
How many new people found you, and through which content.
Engagement quality
Saves, shares and comments — the signals that mean something landed.
Profile to click-through
Whether the audience is moving from watching you to visiting you.
Enquiries & conversion
The one that pays for everything else. Tracked wherever it's possible to track.
How we make decisions
Four rules we work by
Say the awkward thing
If your pricing is the problem, or the product needs work, or a channel isn't worth it — you'll hear that from us early, while it's still cheap to fix.
Follow the evidence
We have opinions, but the audience gets the final say. If something we were confident about underperforms three times, we drop it.
No jargon
You shouldn't need a marketing degree to understand your own reports. If we can't explain why something matters in plain language, it probably doesn't.
Client word
What it's like working with us
Paste what the client actually said here.
Their NameTheir Role, Their Business
Paste what the client actually said here.
Their NameTheir Role, Their Business
Paste what the client actually said here.
Their NameTheir Role, Their Business
Stage one is a twenty-minute conversation.
No pitch deck, no pressure, nothing to sign. Just a chance for both of us to work out whether there's something worth doing here.